Affiliate policy
Rank first. Monetise second.
Some outbound merchant links may earn Sift a commission. That relationship never changes product eligibility, score, order, confidence, or the explanation you see.
Reviewed 31 July 2026
How independence is enforced
- The ranking service cannot access commission rates, campaign bonuses, ad bids, or advertiser identity.
- Merchant enrichment starts only after the recommendation has been validated and fixed.
- A product can rank first when no affiliate merchant carries it.
- Sponsored modules, if introduced, are labelled and visually separate from advice.
What a merchant link contains
Redirects use an approved exact listing and never include concern text, profile data, routine details, or other sensitive context. Stale and unavailable offers are labelled rather than hidden.